How much carbon is in my stuff?

Carbon, carbon everywhere!

A large chunk of carbon emissions are hidden - embodied - in pretty much everything we humans buy, use or do. It's not possible to reduce it all to zero right now. The carbon in all our stuff isn't obvious, so knowing where all the hidden emissions are helps you make choices to live your best climate life.

We're here to help you do exactly that. And, if you'd like to remove some or all of your carbon we've made a bespoke Carbon Removal Fund full of awesome ways to get emissions out of the atmosphere. The science shows that it will help to reduce the impact of climate change.

What is and isn't Carbon Removal?

The carbon cost of our stuff

There's pretty much carbon emissions in everything all around us. It's built in to how raw materials are grown or extracted, how something is made or transported as well as how long and in what way they're used.

We're getting better at measuring this, though still have a lot way to go to either reduce these hidden emissions or remove the same amount that are released.

All costs below are in US Dollars at $150 per tonne of emissions.

$8 is about the same as a pair of jeans

$15 is about the same as a new smartphone

$38 is about the same as a laptop or TV

$75 is about the same as a desktop computer and monitor

$150 is about the same as a short haul return flight less than 4 hours

$300 is about the same as a long haul return flight up to about 9 hours

$750 is about the same as driving 12,000 miles (19,200km) in a gasoline/petrol car

$1500 is about the same as buying a shiny new car (either EV or gasoline)


Want to go deeper?

Great to hear! We want you to. Keep going.

Here's some extra things to help you build up your carbon removal knowledge and comfort level.

πŸ’š Check out the projects we love πŸ’š

😳 Take a look how much a typical person emits per year in your country 😳

Get involved in our Carbon Removal Fund


Some stuff folks say about us

  • I thought it was very well presented and easy to follow, it has a friendly feel. I have heard about Climate change and the dangers we face but this is the first time I feel I have been given information to put what is happening into perspective

    Karen E πŸ‡¬πŸ‡§

    Karen E πŸ‡¬πŸ‡§
  • This is the format in which I like to learn. And, the content is really good and well paced.

    Clyde πŸ‡ΊπŸ‡Έ

    Clyde  πŸ‡ΊπŸ‡Έ
  • I can't thank you enough for all you're doing, Zopeful Team! I loved it. It was informative, approachable, hopeful and empowering. Keep up the incredible work. Cheers! 

    Caitlin πŸ‡ΊπŸ‡Έ

    Caitlin πŸ‡ΊπŸ‡Έ
  • If you're feeling a bit overwhelmed and hopeless about the climate crisis, you're not alone. But here's something that can help! A realistic but hopeful picture of what we need to do.

    Josh S πŸ‡©πŸ‡ͺ

    Josh S πŸ‡©πŸ‡ͺ
  • I’ve been finding it a super easy way to spread the word and to get more people joining our mission.

    Mariana D πŸ‡¬πŸ‡§

    Mariana D πŸ‡¬πŸ‡§
  • Really enjoyed Intro to Climate!
    Looking forward to the next one! 

    Jorim S πŸ‡³πŸ‡±

    Jorim S πŸ‡³πŸ‡±
  • It's a great opportunity to really ponder the Climate Crisis and assess what you can do to have an impact

    Courtney πŸ‡¬πŸ‡§

    Courtney πŸ‡¬πŸ‡§
  • Love what you are doing here, and impressive what you have pulled together :-) Thanks for being at pains to cut through the jargon – this educational work you're doing is so key. 

    Tom πŸ‡ΊπŸ‡Έ

    Tom πŸ‡ΊπŸ‡Έ
  • Does a brilliant job of taking a huge...& complex subject & breaking it down into easily digestible chunks.

    Cherry πŸ‡¬πŸ‡§

    Cherry πŸ‡¬πŸ‡§
  • I admire your dedication to the project & you've clearly done a lot of research!

    Kai πŸ‡¦πŸ‡Ί

    Kai πŸ‡¦πŸ‡Ί

Not ready to join the fund? That’s ok. Learn more about it on our free 3-day email course!