Have hope, make progress
You can make an impact
Climate science is kind-of the new rocket science. Complex, academically dense and across disciplines. Combined with an ever increasing firehose of information that it’s impossible to consume. I’ve tried, oh how I’ve tried.
A lot of it's reports. There’s a truckload of amazing data from inspiring people doing incredible work. There’s terminology wrapped in acronyms a-plenty.
A bunch of it supposes you already know about it. When I started I very much didn’t. And I'm still learning.
It doesn't have to be this way. My pandemic side project has been to dig deep into climate related stuff. To try to look at the full picture so I can make more informed choices and also understand how we collectively make progress at a scale that makes a dent.
Yes, it would have been easier to bake some bread.
This is an old pattern for me. I binge a subject to the point I feel good about connecting the dots.
Before this I've dug into a range of topics and stored it away, never to see the light of day again. Not this time.
Instead of keeping it all in my head this time around and considering the importance of the subject I wanted to share it with you.
This is me. My climate backstory is that over the last 6 years I’ve been trying to reduce my carbon footprint. Depending on the estimation calculator - using my pre-pandemic behavior - I’d cut it to about 1/2 to 1/3 national average. Which was great.
A big improvement and something to feel good about, right?
But I got stuck and it didn’t feel like enough. Besides that I didn't have a high confidence that it was accurate.
So I went on an adventure. Full of hope - plus a heap of pragmatic naivety - that we can do what lies ahead.
I'm not here to say that everyone should do what I did. A bunch of the time we don't have an active role in the emissions that are created just by living in the modern world. It's not anyone's fault. It's the way things have always worked...until now.
I’m always keen to avoid the doom. There’s plenty of that going about. It’s said that fear is a good motivator. Maybe that's why it's so often used. On this particular subject it has its uses, although I don’t think it will get us all the way to where we need to be. Likewise it doesn't feel like awareness of the science gets us there all on it's own either. This is a “yes…and” situation if ever there was one.
After exploring it a lot I’m still full of hope. I see what we’re going to need to do. Whether that's governments, companies and, yes, us individuals. We can get into a happier place with this most pressing of challenges. When we achieve it it'll be the biggest thing we've ever done as a society.
The crazy thing is that there aren’t any long term downsides to putting our full intention into it from here on out. We’re making progress already, even if the pace isn’t where it needs to be. Yet.
Zopeful is my attempt to compact some of what I've learnt about the scale of the challenge. To then translate it into something human sized that we can all play a role in. Every day. And to do it with hope.
If you'd like to learn more about it and the path ahead, we'd love you to one of our other . or our ready-made, high-quality You'd be joining amazing humans from 70+ countries (so far).
Have hope, make progress 💚
Whether you’re in the market for the latest tech gadget, a wardrobe makeover or booking a much-needed holiday, there is planet-heating carbon hidden in everything we buy, consume and do.
No-one asked for it to be there, but there it definitely is!
This Black Friday and holiday season, we encourage everyone to be more intentional in the things they choose to purchase and to join us as we put our money towards high-quality, science-backed, carbon removal projects.
We're in this for the long haul and are delighted to have met so many like-minded, hopeful & action-orientated humans from around the world. Together is always better.
Our incredible team come from a wide range of backgrounds, experiences & countries. They have a big thing in common: they all want to contribute to solving the climate crisis.
Our collective goal is to turn curiosity, anxiety, and positive intentions into meaningful, science-backed, action.
By inspiring and creating agency, we believe that we can enable hope and urgency that we all can contribute to being part of the solution. The best time to start is now.
We're here to show you how we can do this, and why doing it is highly desirable both for humans and everything else on the planet.
It's easy to think combating climate change is too hard, big, complex or that nothing anyone does matters. That's simply not true.
The science is clear and for a huge chunk of it we know what to do. Both individuals and companies have significant and important roles to play in decarbonizing the world.
Even so, none of us can do this alone.
Everyone is invited on this adventure. Will you join us?
Our ready-made, curated, portfolio of high quality carbon dioxide removal (CDR) solutions is live. It aims for the highest permanence-for-the-$-per-tonne that we can find.
We're excited to be working with an inspiring group of global CDR companies taking the fight to the Climate Crisis. They're doing amazing work that holds a tonne - pun intended - of promise.
Have hope, make progress 💚
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