Carbon Removal Portfolio to offset your emissions

The science is clear. We need a lot of carbon removal.

That, and offsetting* using low quality avoidance* carbon credits is not going to cut it. Not by a loooooong way.

If we're going to follow the science and really nail making progress on tackling climate change over the next few years and beyond, we need to use high-quality, science-backed carbon removal instead.

The idea of offsetting feels like a broken one. There isn't a way forward slowing and then reversing climate change that allows humans to keep pumping out fossil fuel related greenhouse gas* emissions. Our best path is to reduce emissions by as much as possible (close to 90%) and then use permanent carbon removal to capture and store the rest + take more out of the air that's already been released.

That's one reason why we've created a ready-made portfolio of Carbon Removal that anyone can buy. To make that part easier than it is right now. We do the research, partner with amazing project and solution providers, show you our thinking, validate and verify. We then facilitate the purchase and track the carbon removal for you.

Our commitment to you is that we are transparent about the whole process combined with explaining the latest science in each area.

It's one of the hopeful, trustworthy and science-based climate-restoring products we wished existed but couldn't find. So we made it!
Why do we need this?

Most of what's available in the voluntary carbon market * are what's called avoidance offsets*. Often these are low cost and of equally low likelihood to capture emissions and lock them away in the way we need. Sadly, a lot of them are very low quality indeed.

At best we're deluding ourselves. About 95% of the carbon credits and offsets you can buy don't remove or reduce carbon in the atmosphere directly. Shocking, right?

Don't get us wrong, some of these avoidance projects should definitely be happening. Though, unfortunately they don't reduce emissions at the scale we need or capture and store planet warming gases either. For this reason we don't think they should be presented as solutions to climate change.

It's widely agreed on that we're going to need somewhere between 5 to 20 gigatonnes (billion tonnes) per year of real carbon removal by 2050. This is just to be the 10% "net" in Net Zero*, combined with a huge amount of reductions and decarbonization.

No one single carbon removal type is likely to be at the level we need to have by 2050.

The truth is we're going to need a wide range of these solutions to sequester* emissions from the atmosphere and reduce the effects of climate change.

This why we've made a ready-made portfolio of high quality carbon removal. It's available now and great for individuals or businesses looking to both remove their emissions as well as supporting the scaling of this crucial new industry.

A portfolio approach means we can invest and grow each category at the same time.

Wait, why is carbon removal more expensive?

Yes, genuinely removing carbon and locking it away (or using it for something else) is more expensive than choosing a low cost offset. However, it actually works in the way we need.

It's a question for all of us, whether we're active in climate or just getting interested: what would you prefer to spend your money on - something that works or something that doesn't do anything?

For us the answer is resolutely that we'd prefer to pay extra for something that works. Also, over time it is likely to get cheaper as we learn to do it more efficiently as the technologies expand and evolve.

When it comes to carbon credits* the saying "the high cost of low price" takes on all new meanings and implications.

Curious? Check out our Carbon Removal Portfolio. You can buy a monthly subscription or a one-time chunk and we do the rest (& show you everything that goes into it).

We're excited about announcing more over the coming months.

Don't offset...Remove! 

Have hope, make progress 💚

For explanations of all the terms in italics with asterisks* check out our Climate Buzzword Dictionary 

Every tonne matters

Our ready-made, curated, portfolio of high quality carbon dioxide removal (CDR) solutions is live. It aims for the highest permanence-for-the-$-per-tonne that we can find.

We're excited to be working with an inspiring group of global CDR companies taking the fight to the Climate Crisis. They're doing amazing work that holds a tonne - pun intended - of promise.

Zopeful Carbon Removal Portfolio-1
Learn more + join our Carbon Removal Portfolio